Background on Tiger Woods and Nike
Early Success and Endorsement Deal
The Golf Club Technology Revolution
Reasons for the Split
Key takeaway: Tiger Woods left Nike due to a loss of sponsorship deal, his desire for creative control, and competing golf apparel brands. The split had a significant impact on both parties, with Nike’s golfing division being affected and Woods securing new endorsement deals. The situation serves as a lesson for athlete-brand relationships, emphasizing the importance of maintaining a strong partnership and being open to compromise.